《互動營銷研究雜志》(JRIM)的使命是解決互動、關系、電子、直接和多渠道營銷和營銷管理方面的實質性問題。該雜志的前身是直接營銷的學科和實踐，旨在出版先進的，創新的和嚴謹的學術研究為營銷學者和從業者。鼓勵作者提交反映互動營銷前沿思想的稿件，以及各類組織(營利性、非營利性、公共部門、政府等)運用和提高互動營銷策略和策略效率和有效性的手段。鼓勵提交同時注重概念發展和經驗進步的報告，并強調對理論和實踐作出引人注目的貢獻。研究對商業、政策和社會的影響應該是明確的。

The mission of the Journal of Research in Interactive Marketing (JRIM) is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics. Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business, policy and society should be explicit.