定量營銷與經(jīng)濟學（QME）出版了營銷、經(jīng)濟學和統(tǒng)計學的交叉研究。我們的重點是使用定量方法解決與市場營銷相關(guān)的重要應用問題。我們將營銷廣義地定義為研究企業(yè)、競爭對手和消費者之間的界面。這包括但不限于消費者偏好、消費者需求和決策、企業(yè)的戰(zhàn)略互動、定價、促銷、目標定位、產(chǎn)品設(shè)計/定位和渠道問題。我們采用各種各樣的研究方法，包括應用經(jīng)濟學理論、計量經(jīng)濟學和統(tǒng)計方法。也鼓勵使用一級、二級或?qū)嶒灁?shù)據(jù)進行實證研究。

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.